Corporate communications
All effective communications begin with a solid plan. This means we get to know our clients thoroughly first - their strengths, weaknesses, competitive environment, and target audiences. We then custom design a detailed strategic communications plan including communications messages that reflect a client's business objectives.
We cover all the bases - from media relations for positive, well-positioned, and well-timed press coverage, to planning memorable and effective events and the writing of high-impact marketing communications material - to help our clients achieve the profile they want internally and externally.
Our services include coordination of projects spanning all communications components including advertising, audio/visual, internet and intranet web sites.
Issues and crisis management
Clear, concise messaging is essential when dealing with sensitive issues. We guide clients to think clearly and deliver strong concise messages. We ensure clients maintain cool heads and calm demeanours in the heat of the media spotlight. 2M has solid experience managing diverse and sensitive issues, on tight deadlines and where competing interests are represented.
And with our direct experience in television and journalism we know what works and what doesn't. We take you through the entire process of media interaction so you'll have confidence in your ability to deliver your message clearly, concisely and with style. We'll help you relax and shine in the spotlight.
Media relations
2M has established extensive contacts within all areas of the media. We know how to create informative materials that get picked up by electronic and print media.
We build positive relationships with editors, constantly researching old and new media and their editorial goals. We've generated excitement and obtained front page and full page coverage many times for a wide variety of clients through carefully tailored and targeted media contact.
Stakeholder and community engagement
Stakeholders are an extremely important element of any communications strategy. They can act as advocates or champions of your issue or cause. Leave them out of your communications plan and they could become your adversary.
We have a solid track record of stakeholder and community relations experience. We develop and implement stakeholder engagement plans, organize consultations, use the right language and appropriate tone for materials and enlist third-party support.
Conferences and special events
From concept to completion, 2M helps present unique and innovative events that showcase our clients and garner results. We establish a client's needs and those of their target audiences. Then we create memorable events appropriate for both the subject matter and budget.
We work with the best suppliers - from catering, staging, audio/visual, invitations, and speeches to media relations - to make each event memorable. From conferences to conventions to meetings and gala award shows, 2M provides one stop shopping. We work with clients on concept development, produce all aspects of the event and deliver a final report.
Writing and editing
We provide complete editorial services for speeches, public education and information materials, newsletters, brochures, reports, matt articles, newspaper features, advertising, video and radio copy, promotional material, news and interview scripts, custom written conference materials and website content.
At 2M, our goal is always the same: clear, concise text geared to the targeted audience.
Website content and management
Your company website is your public face in cyber space. Your customers and the media need to be able to use your website easily to access information on your company, products, services and news. Your website is a perfect opportunity to reinforce your branding, up-date your customers on new products and events while at the same time giving visitors a complete overview of all of your company's activities.
A website needs to be constantly monitored and updated to keep clients coming back and attract new users. This is where 2M can help. We assist clients in keeping their websites relevant, current and effective. We develop and implement internet marketing plans, provide web content and manage websites.
