2M Communications

Here are some examples of our work:

Strategic planning and implementation of communications for the contentious transfer of provincial sport funding and programs to the private sector
Execution of external and internal communications to ensure a seamless transition
Transfer was given positive media coverage without negative reaction from government critics, stakeholders or ministry staff

Development and implementation of a major public education, fundraising and marketing communications campaign to destigmatize public attitudes toward mental health issues culminating in a gala awards dinner and awards ceremony
Media coverage, fundraising, media and corporate sponsorships exceeded all objectives

Implementation of a corporate-led $1 million US sponsorship and promotional program for Canadian and US members in a short time period in a difficult market
Each of the five years of the "Bowling for Miracles" program saw an increase of 35 percent or more in monies raised for the designated charities and media coverage increased accordingly

Planning and implementation of public relations surrounding the first Canadian winner in 22 years of the prestigious Rolex for Enterprise Award
Challenges involved generating media coverage and excitement for an award few people were familiar with, a winner whose work to conserve sea horses was conducted in the Far East, and an awards ceremony that was held in Geneva, Switzerland
Extremely positive results included front-page coverage of the Canadian award winner in the Globe and Mail, National Post, London Free Press plus additional coverage in other dailies, radio, and television across Canada, and U.S. coverage in Newsweek and CNN

Development and implementation of Canadian and US Talent Branding media marketing campaign to support Nortel's employee recruitment and retention strategy
Extensive positive print and electronic media coverage garnered in major US markets and Canada

Development and implementation of public education and media relations campaign complementing a prime-time television broadcast of a half-hour program hosted by Peter Gzowski
Media relations and marketing communications produced returns exceeding ten times the original investment

Communications counsel for the Ministry of Tourism and Recreation and the Ministry of Culture's response to the SARS crisis
Development and execution of sustained high-profile communications marketing strategies to demonstrate the province's commitment to the tourism and cultural industries with a rapid and comprehensive response to the concerns of the sectors
These included an 18 month $128 million Tourism Recovery Plan with the development of partnerships between government ministries, the Ontario Tourism Marketing Partnership Corporation, and the private sector
Stakeholder alliances and partnerships formed across the province to attract tourism
Major events to showcase Toronto and Ontario plus enhanced print and on-line marketing campaigns
Extensive positive electronic and print media coverage garnered nationally, internationally, and locally which helped the industry rebound

Development and implementation of a new direction for the association's marketing and promotional strategy
Results were extremely positive with a return on investment that exceeded 30% and over 12.3 million media hits garnered in the Greater Toronto area alone including front coverage in the national, city, business and fashion (full page) sections of the Toronto Star, three full pages in the Toronto Sun plus television features on CTV, Global, CBC and CityTV
Each year saw an increase in electronic and media coverage for the campaign

Creation and implementation of a year-long comprehensive communications, marketing and media relations strategy to roll out programs and initiatives in support of the voluntary sector and volunteers in recognition of the United Nations' designated International Year of Volunteers
Project management of 47 Community Summits and 12 volunteer award programs province-wide; launch of six new initiatives for the voluntary sector; creation of a Public Relations Toolkit; design and content development of IYV interactive Internet; and branding of Ontario through giveaways to voluntary organizations
Campaign received extremely positive feedback from the media, voluntary sector and general public